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Marketing Your Website

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  • Affiliate Programmes

    Affiliate Programmes

    Ever wondered how your web site can generate income for your business, even if you don't sell online yourself? Our E-Business Advisers discuss how you can use affiliate programmes to either generate income for your firm, or to drive traffic to your online sales web site.

  • eBay

    eBay

    Known since Napoleon's days as a nation of shopkeepers, the British have embraced eBay since it was launched in the UK in 1999. Our E-Business Advisers discuss the success of this innovative route to market...

  • Email Newsletters

    Email Newsletters

    The creative use of email newsletters can enhance your reputation and that of your business. Our e-Business Advisers offer this advice on using email newsletters to promote news and discussion.

  • Free or Cheap Offline Marketing for Your Website

    Free or Cheap Offline Marketing for Your Website

    "There's no such thing as bad publicity". Our e-Business Advisers don't necessarily agree with that, but they do know some cheap (or free!) tips to promote your web site offline - and gain customers...

  • Marketing Your Website

    Marketing Your Website

    When you have spent money and time developing a good web site to support the strategy of your business, it makes sense to make sure that as many customers and prospects know about it as possible. Our E-Business Advisers list a whole range of methods that you can use to promote your web site...

  • Pay-per-click Advertising via Google and other Search Engines

    Pay-per-click Advertising via Google and other Search Engines

    Many firms have started to use Pay per Click (PPC) advertising on Google and the other major search engines. Our E-Business Advisers discuss the benefits it can bring for small and medium sized firms...

  • Search Engine Optimisation - Part 1

    Search Engine Optimisation - Part 1

    Is your web site not getting the number of visitors that you hoped for? Are you not appearing on the listings when you search on Google, MSN and the other major Search Engines?

  • Search Engine Optimisation - Part 2

    Search Engine Optimisation - Part 2

    Our E-Business Advisers discuss practical techniques you can use to improve your Search Engine rankings, and how you can view the coding your site is written in.

  • Search Engine Optimisation - Part 3

    Search Engine Optimisation - Part 3

    Our E-Business Advisers continue the discussion with "meta tags" and "keywords", and why these are vital to get your site found. They also give you the final elements that you need to make your site appear on those allimportant Search Engine listings.

  • Web Marketing

    Web Marketing

    There are several ways that your business could utilise the Internet and Web to help improve your marketing of your business. Other Fact Sheets in this series cover the "how to" aspects of e.g. email marketing. In this Fact Sheet, our E-Business Advisers discuss the range of options you have available...

  • Web Site Analysis & Statistics

    Web Site Analysis & Statistics

    Your web site is on-line and it looks great... but it doesn't stop there! Our E-Business Advisers look at how you can analyse the visitor traffic to your site, to see if you are meeting the needs of your visitors...

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