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Top Tips Workshops
360e Ltd were commissioned to deliver a Top Tips workshop on 17th September 2009 on behalf of Derbyshire Well Connected
Venue: Council Chamber, Amber Valley Borough Council, Town Hall, Ripley
Top Tips for Selling on the Internet
Year on year, online sales are growing: E-Commerce is not a passing fad. It presents the opportunity to improve efficiency and increase revenue, reaching new markets both geographically and demographically. Some businesses will even fail if they do not address the challenges and opportunities of trading online.
Conversely, a poorly-designed or badly-programmed e-commerce site will almost certainly lead to failure in the ever more competitive online marketplace. Understanding the best practice in e-commerce site design, programming and marketing is essential if you want to succeed.
This one-day workshop covers all aspects of trading online, from technical issues to training needs to e-commerce marketing. The workshop will provide all the detail you need to understand, plan, implement and market an e-commerce store.
Workshop programme in detail
- Is your business ready to trade online?
What products do you currently offer? Research your competitors
Review your current website with a view to tradingonline
Geographical markets - Resources: Staff and training; Technical infrastructure; SoftwareTransactions
Merchant accounts; payment service provider costs; systems integration - Fulfilment: The impact on your processes
Dealing with online orders; delivery options & tracking - Marketing:
Online marketing options for e-commerce sites; usability
Customer relationship management & integration - Technical - Software options & implications; likely costs; software features
- Legal Issues - Refunds, terms & conditions; returns
Data protection & direct marketing
Who should attend?
This workshop is aimed at businesses that are interested in taking their existing business online or starting an e-commerce venture. If you are planning on taking transactions over the web, providing an online catalogue and shopping system or finding out how taking orders online will impact your business, this workshop if for you.
Top Tips for Selling on eBay and Amazon
With a global customer base of millions, the hugely successful phenomenon of online marketplaces such as eBay and Amazon are being harnessed by UK businesses as their own powerful tool for selling online.
Whether you are looking to develop a multi-channel approach to selling online, source lower cost supplies, sell surplus stock, get new customers or use either eBay or Amazon as your ready-made online trading platform, then this workshop is for you.
Take product listings a step further and maximise your selling potential with the power of an eBay Shop or Amazon Pro Seller Account. In a past survey, 75% of eBay sellers said that opening a Shop lowered their costs, increased their marketplace exposure and achieved overall growth in online sales.
Marketplaces such as eBay and Amazon account for more than 25% of all online purchases worldwide; so by skipping them you're missing out on increasing your potential and driving more business your way – discover the fundamentals behind the eBay and Amazon business models and increase the future potential of your online business!
Workshop programme in detail
• The eBay business model
• The Amazon business model
• Listing and Fee Structures
• Calculating the Cost to your Business
• Managing your Listings and Sales
• Buying and Selling – the Key Steps
• List Management, Tracking and Analysis Tools
• Feedback and Sellers Ratings
• Trading Safely – Keeping your Business safe
• Case Studies
• Third Party Systems and Software
• Further Training and Trading Support
• Action Planning – your next steps
• The eBay business model
• The Amazon business model
• Listing and Fee Structures
• Calculating the Cost to your Business
• Managing your Listings and Sales
• Buying and Selling – the Key Steps
• List Management, Tracking and Analysis Tools
• Feedback and Sellers Ratings
• Trading Safely – Keeping your Business safe
• Case Studies
• Third Party Systems and Software
• Further Training and Trading Support
• Action Planning – your next steps
Who should attend?
The workshop is aimed at business owners or managers who have a strong desire to develop an understanding of the eBay and Amazon marketplace and develop an action plan for their future online business.