Useful Links

• Alexa the Web Information Company

  Free information about traffic stats for your – and your competitors – sites.
  http://www.alexa.com

• Dive into Accessibility

  Information on how to make your site more accessible, and usable, for visitors with disabilities.
  http://www.diveintoaccessibility.org

• Eye Tracking

  Eye movement studies of how people actually view web sites
  http://www.etre.com

• Google Analytics

  Free and powerful analysis of how visitors found your website, where they came from and how they use your site. Invaluable for any website!
  http://www.google.com/analytics

• Google Keyword Tool

  This free Google tool will allow you to generate new keywords and phrases for your site.
  https://adwords.google.co.uk/select/KeywordToolExternal

• SemRush

  Useful site / toolkit that lets you identify what keywords and phrases your competition is using and how to improve your own.
  http://www.semrush.com

• useit

  Jakob Nielsen’s site offers a huge range of ideas as to how to make your site more usable – and retain more visitors.
  http://www.useit.com

• World Wide Web Consortium

  The World Wide Web Consortium site on accessibility.
  http://www.w3.org/wai